A compass to guide us through a new frontier
We observe defined & specific processes with regard to how projects are executed.
Naturally certain formalities are adhered to to arrive at the best possible outcome.
This originates with the brief and the subsequent formulation of strategy.
PROCESS
Consult, Plan, Achieve
THE BRIEF
The depth and quality of the information supplied by a client sets the tone of everything.
Gel Frontier works in close partnership with clients to ascertain the clearest picture of the client, their business, their market and the objectives.
PROCEDURE
Gel Frontier works to guidelines to achieve the objective
- Issues Assessment
- Strategy
- Creative Concept
- Creative Execution/Design – in what form creative takes shape (presented as layouts/visuals/storyboards)
Production - in the case of print, finished art (this is the point at which a Mac is engaged)
PROJECT MANAGMENT
Projects are managed through every stage from beginning to end closely, monitoring progress, quality and adherence to the brief.
And something extra - The unwritten law in our process is:
- both client and agency have to feel comfortable with each other
- both parties must believe in your product/offering
- a rewarding experience on both sides and
- let’s have fun!
